by Doreen Brown | Dec 17, 2018 | Digital Marketing
It’s December – the end of yet another year. You reflect on your business and plans for 2019. You have invested your time and money in creating your website, social media profiles and email marketing campaigns to help promote your brand, product and service. How did...
by Doreen Brown | Nov 17, 2018 | Digital Marketing
So, you understand the value of digital marketing and made all the necessary changes and additions when launching your website or original campaign. Did you think ‘that’s it, great I’m all done?” When creating an online presence, one very common error business...
by Doreen Brown | Oct 31, 2018 | Digital Marketing
When you know who your audience is, you are able to better direct your marketing budgets and messaging to a specific group, increasing your opportunity to convert those potential customers. Whilst some may feel that this excludes you from other potential audiences,...
by Doreen Brown | Oct 17, 2018 | Digital Marketing, SEO
There is so much to consider when running a small business – from staffing, to product and service offerings as well as your business location. With this in mind, you also need to be aware of your competitors and having an edge or point of difference that sets you...
by Doreen Brown | Sep 30, 2018 | Digital Marketing
It’s simple, product and user reviews increase conversions. They can remove doubt potential buyers may have about a product or service, and can also assist with product selection. Reviews are quickly becoming a big part of the buying process. More people use them...
by Doreen Brown | Sep 17, 2018 | Digital Marketing
Do you find it difficult to determine the length of content and the type of content you should be writing for your website? A common question I am asked is “how much content do I need to write for my website pages?” There is no magic number! In this...
