When you know who your audience is, you are able to better direct your marketing budgets and messaging to a specific group, increasing your opportunity to convert those potential customers. Whilst some may feel that this excludes you from other potential audiences, aiming your dollars in marketing too far and too wide could mean a low return on investment and efforts. This post looks at some steps you can take to effectively identify who your online audience is.
Who are your current clients?By looking at who your current clients are, you can identify things they may have in common with each other.
- Are they of a particular age or gender?
- Does their location determine access to your products or services?