What is SEO?
SEO, or search engine optimisation, is a set of strategies and techniques used to help websites rank higher in search engines like Google.
These strategies can include things like creating quality content, optimising page titles and meta descriptions, building high-quality backlinks from other websites, and ensuring that the website is mobile-friendly.
By focusing on these and other factors, SEO specialists are able to maximise a website’s potential for ranking highly in search results.
When your business needs to increase online visibility, speak to one of our SEO Consultants today and let’s create a road map for your online success!
How Does SEO Work?
The field of search engine optimisation, or SEO, can be a bit confusing to those who are new to it. This is in part due to the fact that there are many different aspects of SEO and a wide range of methods and strategies that can help businesses to improve their rankings on search engine results pages.
At its core, however, SEO is essentially about using various digital marketing techniques to improve the visibility and relevance of websites in the eyes of search engines like Google.
One way that businesses can boost their SEO is by leveraging user intent and understanding the relevant keywords they need throughout their website content. Keywords help to signal to search engines what a page is about and what topics it should rank for in search results based on user queries.
Businesses also need to optimise their site for mobile devices and use a variety of other tactics such as social media marketing, link building, and online PR to build authority and credibility online.
Through the careful use of these digital marketing techniques, businesses can take their sites from obscurity to prominence on SERPs.
If you’re looking to improve your web presence, understanding what SEO is and how it works can be incredibly helpful for reaching your online goals.
“Doreen Brown is your go to girl for all your SEO and website performance needs. She can find the right fit for you and tailor her packages to your needs. She is down to earth, easy to understand without the IT jargon. I highly recommend Doreen and she has been able to offer my business more success for my online presence.”
Emma Grima – Grima Accounting