by Doreen Brown | Jan 15, 2021 | Digital Marketing, Local SEO, SEO
Welcome to 2021. Are you planning your digital marketing roadmap for this brand new year? Perhaps you are considering adding Local SEO to the mix but not sure how it applies to your business – well, let’s break it down… SEO has become the axe with...
by Doreen Brown | Dec 15, 2020 | Digital Marketing, SEO
Regardless of what industry you are in, having a website to best present your business is a non-negotiable in 2020 and beyond. As a solopreneur and business owner, maximising your time and efforts online is also a must. When users are surfing the web, looking for...
by Doreen Brown | Nov 11, 2020 | Digital Marketing, SEO
Long gone are the days when anyone could put up any old content online and expect to get the desired result from it. Nowadays, to get the good stuff, you need to put in the hard work. The perks of using a good SEO practice cannot be overemphasised. Currently, SEO is...
by Doreen Brown | Oct 6, 2020 | Digital Marketing, SEO
Before algorithms became as advanced as they are today, search engine optimisation was heavily focused on keywords and backlinks. As changes have been implemented in order to provide more relevant search results, the focus has moved towards user intent and providing...
by Doreen Brown | Sep 25, 2020 | Digital Marketing, SEO
User intent is the reason behind searches made on Google. In SEO, it involves understanding what your target audience wants and searches for. This is a vital requirement in search engine optimisation. When you shift your focus from only keywords to also creating...
by Doreen Brown | Sep 2, 2020 | Digital Marketing, SEO
Not all businesses and organisations want to outsource their digital marketing activities to an SEO consultant or agency. An internal marketing officer is living and breathing the ins and outs of how you operate, what products you may sell and what services you...
