by Doreen Brown | Sep 25, 2020 | Digital Marketing, SEO
User intent is the reason behind searches made on Google. In SEO, it involves understanding what your target audience wants and searches for. This is a vital requirement in search engine optimisation. When you shift your focus from only keywords to also creating...
by Doreen Brown | Sep 2, 2020 | Digital Marketing, SEO
Not all businesses and organisations want to outsource their digital marketing activities to an SEO consultant or agency. An internal marketing officer is living and breathing the ins and outs of how you operate, what products you may sell and what services you...
by Doreen Brown | Aug 21, 2020 | Digital Marketing, Local SEO, SEO
We are living in a fast-paced world, and it’s getting faster by the moment. The digitisation of everyday life has caused this hyper speed in our lifestyles. A classic example is the smartphone. Our phones have evolved from it being an instrument for...
by Doreen Brown | Jul 23, 2020 | Digital Marketing, SEO
It is one thing to attract traffic to your site, and another thing to get a high conversion rate from those prospects. If your business is online (and it should be!) then there is a high chance that you want more than just window shoppers, right? Focusing efforts on...
by Doreen Brown | Jun 18, 2020 | Digital Marketing, SEO
Since August 2018, the acronym E. A. T. has been on the lips and fingers of many small business SEO experts after the medic update. Many websites that have been trying to improve visibility on Google have met this acronym at least once. Google added YMYL (your money...
