Evaluating the Right SEO Consultant or Agency for Your Business

by | Jul 11, 2023

 Search engine optimisation (SEO) is a crucial aspect of digital marketing, and it’s essential to hire the right consultant or agency to drive traffic to your website and improve your search engine ranking.

But how do you choose the right SEO partner? In this blog post, we’ll discuss some questions to ask potential consultants or agencies and red flags to avoid when evaluating SEO partners.

What is your SEO strategy?

The first and most critical question to ask any potential SEO partner is about their strategy. A reputable SEO consultant or agency will have a clear and concise strategy in place and be able to articulate it to you in simple terms.

Be wary of those who refuse to share their strategy or provide vague responses. Furthermore, your SEO partner should work with you to develop a customised strategy tailored to your business needs.

Can yOU provide real client reviews?

Don’t just take their word for it- ask for proof of their previous work! A reliable SEO partner will happily provide case studies or references you can contact to verify their claims.

When reading reviews, ask questions about specific tactics, metrics, and outcomes to gain a better understanding of how they work and what results can be expected. 

How do you measure success?

SEO is not a one-size-fits-all approach, and success metrics should be established at the onset of a partnership. A great SEO partner will work with you to define metrics and goals for your business, which should be tracked and monitored regularly. Beware of consultants or agencies that promise immediate results or guarantees, as SEO is a long game that requires consistent effort and monitoring.

What is your experience in this specific industry?

Every business has unique needs, challenges, and competition, and SEO strategy should account for this variation. When evaluating SEO partners, consider their experience and expertise in your industry or niche. Ideally, your SEO partner will have experience working with businesses like yours and understand industry-specific keywords, customer behaviour, and common pain points.

Red Flags to Avoid

While it’s important to ask the right questions and review case studies, it’s equally essential to keep an eye out for red flags when evaluating SEO partners. Some common red flags include:

– Lack of transparency or vagueness in their strategy
– Promising quick and guaranteed results
– Lack of experience or expertise in your industry
– Poor communication or responsiveness
– Unreasonable or opaque pricing models.


Hiring the right SEO partner can help grow your business and improve your online visibility. Ask the right questions, review case studies, and keep an eye out for red flags to avoid when evaluating potential consultants or agencies. 

 Chat with Let’s Get Visible today about your growth goals and put your digital marketing in the hands on industry experts.