As technology evolves, so does our understanding of how to use it for digital marketing. Search engine optimisation (SEO) is a great example of this.
SEO is an ever-evolving practice that allows businesses to optimise their online presence and increase visibility. But what will the future of SEO look like?
Let’s take a look at what we can expect from SEO in 2023.
Voice Search Optimisation
The use of voice search has been steadily increasing over the years, and by 2023 it is estimated that up to 50% of all searches will be conducted using voice.
This means that businesses need to think about optimising their websites for voice search if they want to stay ahead of the competition.
This requires them to understand how people are speaking when they make queries, so they can ensure their content contains the words and phrases they will likely use when making a query via voice search.
Additionally, businesses should create content that answers questions as directly as possible, since most people don’t have time for lengthy explanations when conducting voice searches.
Another trend we expect to see in 2023 is personalised results based on user data collected by search engines. For example, if you were searching for “the best restaurants near me”, your results may now be tailored based on your location, previous searches and other personal data you’ve supplied to the search engine.
It’s important for business owners to keep this in mind when creating content because they need to ensure their content is personalised enough to appear in personalised search results. Otherwise, their SEO efforts could be wasted on irrelevant keywords or phrases that don’t apply specifically to each individual user.
Local Search Optimisation
Local search optimisation will also be a big focus as businesses look to target local audiences with their content. Many businesses already use local directory sites such as Yelp and Google Business to increase their visibility online, but this trend is likely to continue in 2023 and beyond.
By optimising content for local searches, businesses will be able to tap into a new market of potential customers who are actively searching for products or services near them.
Content marketing is another area that is likely to see some growth over the next few years as companies look to create engaging content that drives traffic back to their website.
This could include creating blog posts, videos, infographics, podcasts and other forms of multimedia content that add value for readers and encourages them to take action—whether it’s signing up for newsletters or buying products or services from your website.
Content marketing has already seen some success over the past few years, and it’s likely that this trend will continue into 2023 and beyond.
Optimising for Mobile Devices
Finally, it goes without saying that businesses must also optimise their websites for mobile devices if they want any chance at success in 2023.
With more than half of all web traffic coming from mobile devices such as smartphones and tablets, it’s essential that businesses make sure their websites are optimised for these devices. This includes making sure the website loads quickly on mobile devices and ensuring it looks good across different screen sizes and resolutions.
It also means making sure content is easily readable on small screens and users can navigate through pages without any issues or delays due to bad coding or slow loading times.
Make 2023 your year!
As we move further into the future, we can expect SEO trends to evolve with technological advances as well as changes in user behaviours and preferences when it comes to searching online.
From voice search optimisation and personalised results to mobile device optimisation—these are all things businesses should keep an eye on if they want success with SEO in 2023 and beyond!
Let’s Get Visible provides comprehensive services related to optimising your website for success now—and into the future.
Contact us today if you would like more information about our services.