The Importance Of Having An SEO Strategy

by | Nov 2, 2022

In today’s digital age, having an SEO strategy is more important than ever before. SEO, or search engine optimisation, refers to the many different strategies that businesses can use to improve their online visibility and search rankings.

By creating engaging content that incorporates the right keywords and building strong backlinks, companies can attract more traffic to their websites and boost their overall SEO ranking. But is that all you need to know?

In this post we share the importance of having an SEO strategy and the mistakes to avoid in your business.

Pulling The Trigger Without A Target

In the fast-paced world of online business, it can be tempting to jump straight into an SEO campaign without first laying the proper groundwork. Many business owners make this mistake, and it often leads to dismal results and frustration.

To be successful with your SEO efforts, you must first take the time to do a thorough audit of your current website positioning and goals. Only by fully understanding where you currently stand and what goals you are trying to achieve will you be able to form a solid, strategic plan that can lead to real results.

Moreover, focusing on strategies that will deliver real value in the long run can you avoid wasting energy and resources on tactics that have little impact.

So before you pull the trigger on your next SEO campaign, make sure that you have clearly defined goals and a targeted strategy in place. Otherwise, your efforts may simply go up in smoke.

Where To Begin?

When creating an SEO strategy, the first step is to understand what SEO is and how it works. At its core, SEO is about optimising content for users first, and search engines second. This involves making your website easily discoverable by search engines through various techniques like keyword research and link building, as well as ensuring that your content appeals to and engages your target audience.

Another key consideration when creating an SEO strategy is to think about which channels will be most effective for promoting your business and reaching your target audience. For example, you may want to focus on building relationships with online influencers in order to create high-quality backlinks, or invest in pay-per-click ads on search engines like Google or Bing in order to reach more people at once.

Regardless of which strategies you choose, it’s important to begin by setting achievable goals and monitoring your progress carefully along the way. By doing so, you can tailor your efforts to best meet the needs of your business and boost your website’s visibility online.

Determining Your Focus & Goals

To start, you will want to identify which keywords or phrases are most relevant to your business and its products or services. These SEO goals will serve as the foundation for your overall SEO strategy and should be targeted based on how much traffic they are likely to generate. You will also need to think about how competitive those keywords or phrases are, as this can have a major impact on how difficult it will be to rank in the search results and how long it may take to see real results from your SEO efforts.

Once you have determined your SEO goals, it is important to create a customised plan that takes these factors into account. This may require working with an SEO expert who can help you identify opportunities and identify gaps in your current SEO strategy. Additionally, it is critical that you carefully monitor and assess the effectiveness of your SEO efforts so that you can make any necessary changes and stay ahead of the competition.

Overall, if done correctly, SEO can be an extremely effective way to grow your business online and reach new customers in today’s competitive digital landscape.

Make Time!

If you want to improve your SEO strategy, one of the most important things you can do is make time for it. This may seem like a daunting task, especially if you’re already busy with other responsibilities. However, by adding tasks related to SEO to your calendar and making time for them on a regular basis, you can stay focused and productive.

One effective way to organise your SEO work is by segmenting your time into manageable chunks. For instance, you may want to set aside a few hours each week to perform keyword research, or focus on link building strategies. Additionally, breaking up your SEO tasks into smaller steps can help keep you organised and on track.

Another important step towards improving your SEO strategy is engaging in ongoing measurement and analysis. Tracking metrics such as page views, click-through rates, and conversion rates can help you refine your approach over time and ensure that your efforts are successful. With the right commitment and planning, you can make the time to work on your SEO strategy and see great results!


If you’re serious about wanting to improve your website ranking, then you need to have an SEO strategy. Failing to plan is planning to fail – and that’s especially true when it comes to Search Engine Optimisation.

If you don’t know where to start or you’re not sure how to proceed, get in touch with us today. Let’s Get Visible is a boutique agency specialising in helping businesses like yours craft effective SEO strategies that deliver results.

We’d be happy to discuss your specific needs and come up with a tailor-made solution that helps you achieve your goals.

Contact Let’s Get Visible today and let’s talk about how we can help you take your business visibility to the next level!