LinkedIn For Business – Getting Started Guide

by | Aug 20, 2022

The Social Media Series

Growing a LinkedIn Business page can be challenging, but there are strategies that can help.

This platform offers unique opportunities for businesses to connect with their target audiences.

By taking advantage of these opportunities, businesses can create a strong presence on LinkedIn and build valuable relationships with potential customers.

The key to success on LinkedIn will be creating a posting strategy tailored to the platform.

When creating a posting strategy for LinkedIn, businesses should keep in mind the following tips.

  • Intro to LinkedIn Business Pages
  • Posting Strategy
  • Use keywords and hashtags
  • Measuring LinkedIn business page success
  • Best Practices
  • Dimensions of images

Grab our 30-Day Social Media Content Planner

Share relevant content from your website or blog on LinkedIn.

Focus on quality over quantity:

It is better to post one high-quality piece of content per week than to post five low-quality pieces of content.

Make use of LinkedIn’s features

LinkedIn offers several features that can be used to improve the visibility of your content, such as tags and keywords.

Create engaging and informative content

The best way to get people to pay attention to your content is to create something that is both interesting and informative.

LinkedIn Groups

This is one of the best ways to connect with potential customers and build relationships.

If you’re not already active in LinkedIn groups, now is the time to join them.

LinkedIn for Business groups provides an opportunity to engage in relevant discussions, share your expertise, and build trust with potential customers.

By being active in LinkedIn groups, you’ll be able to build relationships, grow your network, and ultimately drive more business.


Hashtags & Keywords Strategy

Use hashtags to improve your visibility on LinkedIn

  • Start using hashtags in your profile summary.
  • Add 3 hashtags for your status updates in the comments section.
  • Use the auto-recommendations from LinkedIn in the status updates.
  • Add hashtags to your LinkedIn Articles.
  • Add hashtags within your company description.

How to use Keywords

  • Incorporate Keywords in Your Tagline
  • Write a Strong ‘About’ Section
  • Update your business page frequently to keep Google in the loop


Measuring the success of your LinkedIn business page

The number of page views:

This metric measures how often users view your LinkedIn business page.

A high number of page views indicates that your page is being seen by many people, which can be a good indicator of success.

Number of followers:

This metric measures how many people have chosen to follow your LinkedIn business page.

A high number of followers indicates that your page is relevant and interesting to users and that they are more likely to see your content in their news feeds.

Engagement Rate:

This metric measures the level of engagement on your LinkedIn business page, including likes, comments, and shares.

A high engagement rate indicates that users are interacting with your content and that they find it valuable or interesting.


Dimensions of images to use

The optimal size for LinkedIn Business page cover photos is 1536 x 768 pixels.

For profile pictures, LinkedIn recommends using a square image of at least 300 x 300 pixels.

When posting images on LinkedIn, the recommended size is 1200 x627 pixels.


Best Practices for LinkedIn Business Pages

Complete your Page

Pages with complete information get 30% more weekly views. Here’s what you’ll need to fill out.


Add your organisation’s logo and a cover image to bring your Page to life.


Lead with relevant terms and phrases that describe your organisation’s mission and purpose (LinkedIn members can search by keywords).

Organisation info

Input your website URL and location, and select your industry and company size.

Call-to-action button

Customise your button to align with your goals and track who clicks in the admin view or visitor analytics.

Aim to include an image in your posts

Images typically result in a 2x higher comment rate. We’ve seen custom image collages (3-4 images in one post) perform exceptionally well for organisations.

Action Steps – Where to from here?

These are just a few tips to help you get started with LinkedIn for business.

If you’re searching for more detailed information or need help creating and implementing a strategy, book a digital marketing strategy session with Let’s Get Visible today.

We can work with you to develop a digital marketing plan that helps you reach your target market and drives sales.