Let's Get Visible® Podcast · Season 2, Episode 10

Typo Spotting & Small Business Mentoring with Kate O'Mealley

Consistency, tone of voice, and giving yourself permission to have fun with your content.

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Welcome to Episode 10 in Season 2

Listen to the episode

In this episode I'm joined by Kate O'Mealley, founder of Oh My Word, a copywriter, self-confessed word nerd and small business mentor. She started out juggling her small business with a full-time corporate role, with a sneaking feeling corporate life wasn't for her.

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Show notes

After 15 years in corporate communications, Kate has written about everything from superannuation to recycling pizza boxes, ghostwritten for CEOs and AFL footballers, and worked as an editor and feature writer for lifestyle magazines.

These days she works with small and medium businesses, startups, not-for-profits and sole traders, helping them communicate better and plan for the results they want.

Episode highlights

Business smartsStumbling blocksBeing consistentTone of voice in contentPermission to have funContent writing tips

"Whether you decide to post three times a day or three times a week, do it consistently."

Kate O'Mealley

In Kate's words

Consistency is the whole game

"I always say to clients: be consistent. In terms of frequency, whether you decide to post three times a day or three times a week, do it consistently. Just make it regular."

One voice, everywhere

"Be consistent in your tone of voice too. If your website is very formal about what you are and what you offer, and then you get much more relaxed on social media, that's a disconnect. You want the same look, feel and tone at every point of contact.

In every place people interact with you and your brand, making sure your tone of voice is consistent is very important."

Consistent, not constant

Kate's point is the one most businesses miss. Being visible isn't about being everywhere at once. It's about showing up the same way, in the same voice, often enough to be remembered.

If you'd like a plan for that rather than another burst of effort, that's what The Visibility Bootcamp™ builds.