Welcome to Episode 7
In this podcast episode I’m joined by Carolyn Butler-Madden.
She is an author, speaker and founder & Chief Purpose Activist at The Cause Effect, a Purpose consultancy.
She believes in a world where business is a force for good and brands drive profit through purpose.
She helps business leaders define their Purpose and integrate it strategically into their brand and business in a way that results in meaningful social impact, as well as driving competitive advantage – through brand differentiation and employee engagement.
Her mission is to make Social Purpose a vital part of doing business in Australia and beyond.
Her Amazon best-selling book, Path To Purpose is Australia’s first book on this subject.
She’s also a contributing author to the international best-selling “Better Business, Better Life, Better World. The Movement” book.
Carolyn brings 30 years’ international experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands.
Over 18 years she owned and ran two agencies in Sydney, until deciding to quit the agency world and move into consulting to pursue her passion for social purpose.
Today, through speaking, workshops and by implementing her Path To Purpose Program, she helps leaders of medium to large organisations understand and create strategies that drive profitable outcomes by creating positive social impact.
Our Small Business chat includes some of the following highlights:
Business as a force for good
Driving competitive advantage
Do Good Shit
Path To Purpose
Creating a positive impact
“Lots of business owners talk about #GSD – Get Shit Done. I recently created something else. It’s called #DGS – Do Good Shit! I’m on a mission to get people to understand this.
We’ve put it on a web page now and have been building a database of businesses with social purpose and businesses doing good and great cause marketing and purpose and all of this sort of stuff!
We actually need to take some time to revisit our goals, our vision, what is our mission, what is what is it that we actually stand for. I think a big part of that is reimagining what business can be.”