Let's Get Visible® Podcast · Season 1, Episode 4
Small Business Talk with Bianca Carlino
Standing out as an online store, letting go of perfect, and why there's room for everyone.
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Welcome to Episode 4
Listen to the episode
In this episode I'm joined by Bianca Carlino, co-founder of Glow & Gifts, a Sydney custom gift box business. The idea came from a personal experience Bianca knew would touch many hearts, and sharing the love near and far became the business's mission. Every decision still circles back to that original "why".
We talk about nachos, tacos and all things Mexican food, networking on Instagram, letting go of "perfect", and what small business owners need to get visible and build something that lasts.
Show notes
There's so much to think about when you launch a business, and marketing is one of the big ones, especially for an online store without the face-to-face element. How do you stand out and get noticed? Bianca shares how a little creativity made all the difference.
Bianca returned to the show in season 3 for Staying True to Your 'Why', where she shared how Social Spark Events began.
Episode highlights
"Consistency is key, and consistency is what's going to get you through to the other side."
From the episode
From our conversation
There's space for everyone
We talk about competition, and recognising that there's space for everyone.
There isn't just one music producer in the world. If one person releases a pop song, it doesn't mean nobody else can join that market and release another. Their voice will be different. The type of song will be different. The story behind it will be different, and so will the way they look and present themselves.
Push through and believe in your product
You need to push through and believe in your product. Consistency is key, and consistency is what's going to get you through to the other side.
Space for everyone, if they can find you
There really is room for every online store with a genuine point of difference. The catch is that the difference only counts if customers can find you when they're searching.
For established e-commerce businesses, that's what my SEO services are for.
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