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High Gear Growth – From Challenges To Triumph with Yvonne Mayea

Let’s Get Visible Podcast | S3, Episode 9

Welcome to Episode 9 in Season 3

In this episode, I’m joined by Yvonne Mayea.

Yvonne Mayea shares her journey in the auto repair industry and how she overcame challenges to grow her family-owned business. She discusses the importance of mindset and the four pillars of her ‘Shift into High Gear’ system.

Show Notes

With 18 years in the auto repair industry, her marketing and business growth journey wasn’t always smooth.

She began her career working at dealerships for Mercedes-Benz and Toyota and later moved on to Auto Collision for a small franchise before being acquired by Caliber Collision.

After that, she transitioned to marketing for my husband’s and father-in-law’s independent auto repair shop in California.
She has faced the challenges of attracting customers, increasing revenue, and standing out in a competitive market.

Our Small Business chat includes some of the following highlights:

9

Imposter syndrome

9

Mastring mindset

9

Working on self-confidence

9

Utilising social media

9

Personal development

9

Manifesting one’s potential

“I call it my shift into high gear system and it’s four pillars. It feels exactly how the business did it. We shifted into high gear in such a short amount of time. And that’s what I want for other businesses too. 

The four pillars are, SMS messages, you have your SEO, your PPC and your Google My Business. Those four working simultaneously together is the magic sauce of just getting it, your business visible immediately.

In automotive, is there a myth or is there something that you feel like you want to break through kind of and, you know, shut up the myths for that industry? The myth is, is that you have to work your butt off and just work yourself to the bone and hope that in retirement you can reap the rewards of all your years of hard work. But most are finding out that it’s just you’re too burnt out once you’re at that older age, and you’re not gonna be able to take your vacation. You’ve already missed out on those fun moments. Maybe your kids already took off and are in college and high school and having their own families and you miss out on time. The myth is that you’ll have time later on and that’s a fallacy. That’s not true. It’s right now.

It’s what you do with your time right now and how you can replicate yourself to be more in your business but not have to be present. You have to put the systems and processes into place. That’s the hard part. You need to spend a lot of time on it, not so much working tirelessly with your head down and with your hands all the time. 

Surround yourself with a good team, I would say. That’s really the myth that you have to work so hard to the point where you don’t get to enjoy it until you get much older.”

Learn more about Yvonne at Wayve Marketing Group

 

Get Social! Connect with Yvonne

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