The Power Of Podcasting As A Business Visibility Tool

“According to a study by Edison Research, 80 % of podcast listeners listen to all or most of each episode. Now that’s a significant amount of engagement compared to other forms of media. Podcasts also allow you to have longer conversations with your audience, providing more in -depth information and storytelling, which keeps your listeners coming back for more.

The benefits don’t stop there. One of the most compelling reasons that you need to start a podcast is its potential organic reach. Now, big podcast distribution platforms like Spotify, Apple Podcasts and Google Podcasts have built -in AI amplification tools that help your content get discovered by new listeners. These platforms are specifically designed to recommend content to users based on listening habits, which means your podcast could get suggested to someone who didn’t even know they were looking for you.

Now, many of you might be familiar with the idea that Google algorithms are consistently and constantly evolving to favour unique and valuable content over generic keyword stuffed articles. This is where podcasting truly shines.

Unlike the oversaturated market of how -to blogs, podcasts offer fresh, engaging content that capture the attention of both your audience as well as search engines. Now, when you create a podcast, you’re generating a wealth of unique content that can be indexed by search engines like Google.”