Let's Get Visible® Podcast · Season 4, Episode 2

e-Commerce Optimisation For Online Stores

Practical ways to improve your online store's performance, visibility and sales.

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Let's Get Visible with Dorz Brown podcast cover

Welcome to Episode 2 in Season 4

Watch or listen

In this episode, I share best practices for e-commerce optimisation: website speed and performance, mobile optimisation, user experience and interface design, SEO, personalisation, social proof and making decisions based on your data.

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Show notes

Why staying adaptable and continuously optimising your online store is what drives long-term success.

Episode highlights

Optimising website speedMobile optimisationUser experience and interfaceEffective SEO strategiesPersonalisationLeveraging social proof

"A fast-loading site doesn't just improve the experience for your customers. It has a positive impact on your SEO too."

Dorz Brown

From the episode

How to speed up your online store

Even a one-second delay in page load time can cost you conversions, so how do you make sure your site is running at its best? Here are the tips I'd suggest for any e-commerce store.

Optimise your images

Most online stores carry a lot of product images, and large uncompressed files can slow your website right down. There are plenty of tools and apps that compress images without sacrificing quality.

Reduce what each page has to load

The next thing is to minimise your HTTP requests, which means reducing the number of elements on a page, such as images, scripts and CSS files. If, like me, you're not a web designer or developer, I'd suggest speaking with someone who can help with the technical side.

Test your speed regularly

Test your site speed regularly with tools like Google PageSpeed Insights or GTmetrix. These are the two I've used for many years, and they show you exactly what to adjust to keep your performance high. A fast-loading site doesn't just improve the experience for your customers. It has a positive impact on your SEO too.

Doreen Brown, host of the Let's Get Visible podcast

Your host

Want more sales from your online store?

I'm Doreen (Dorz) Brown, SEO and visibility consultant and founder of Let's Get Visible®. I work with online stores on Shopify, WordPress and Squarespace to get their products found by people ready to buy.

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