Let's Get Visible® Podcast · Season 1, Episode 9
Small Business Talk with Oksana
Selling strawberries at seven, brand engagement, and why business is always people to people.
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Welcome to Episode 9
Listen to the episode
In this episode I'm joined by Oksana, a brand engagement and customer experience specialist who's passionate about business, human connection, personal growth and doing things differently. Her business journey began in Russia, where she developed the holistic, practical approach she now uses to help her clients' brands stand out and stay top of mind.
Show notes
As founder of Impero, Oksana works with clients on brand engagement and memorable promotional products, with a focus on products that are ethically sourced and sustainable. She regularly shares insights on brand strategy and growth at marketing panels and conferences.
Episode highlights
"Looking back, I think they probably just fell in love with my enthusiasm and approach."
Oksana
In Oksana's words
Her first sale, at seven
"I was a kid growing up in Russia. We had a piece of land and we grew literally everything, because we didn't have much. We grew strawberries, and as a seven-year-old I was the one selling them. It was easy for me, because I had the product knowledge.
I simply offered them to people: would you like to try a strawberry? I'd tell a story about how to grow them, and the difference between one shape and another. Looking back, I think they probably just fell in love with my enthusiasm and approach."
People buy from people
Oksana's strawberry story is personal branding at its simplest: people bought the enthusiasm and the knowledge as much as the product. The same is true in business today, as long as people can see who's behind it.
If you'd like more of the right people to see you, The Visibility Bootcamp™ is where that starts.
Meet the guest
Oksana
Oksana is a brand engagement and customer experience specialist, and the founder of Impero, which helps brands stand out through memorable, sustainable promotional products.
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