Let's Get Visible® Podcast · Season 2, Episode 7
Pivoting, Podcasting & Standing Out with Adelaine Ng
Twenty years of interviewing, a podcast launched in lockdown, and why it's time to put down the pen.
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Welcome to Episode 7 in Season 2
Listen to the episode
In this episode I'm joined by Adelaine Ng, who has spent almost 20 years interviewing thought leaders, adventurers, health professionals, celebrities, musicians and entrepreneurs. A fun fact: thanks to her time at MediaCorp Singapore and Radio Australia, the international arm of the ABC, she's interviewed three Bond movie stars.
Show notes
Adelaine's work spans writing and podcasting for the travel trade industry, helping grow non-profit soccer academies with World Cup players, and direct response copywriting that helps good products and services stand out in a noisy market.
Her podcast, Upon Arrival | Events & Incentives, launched during lockdown in 2020 and reached the top five on Apple Podcasts in four countries.
Episode highlights
"It's time to put the pen down, take out the highlighter, and go back to those notes."
Adelaine Ng
In Adelaine's words
Systems, not goals
"My tip would be measuring your growth and working on systems rather than goals."
Put down the pen, pick up the highlighter
"I did hear somebody say that we can be very prone to signing up for too many webinars, and that it's time to stop using a pen and start getting out your highlighter.
How many times have we written notes from a webinar and never looked back at them? It's easy to fall into the trap of just taking notes and not taking action. The next bit of information might be the thing that helps you level up.
Speaking for myself, it's time to put the pen down, take out the highlighter, go back to those notes and highlight just the bits I need. Take action, and go from there."
If your notebook is full of visibility ideas
Most business owners I meet have done the webinars and taken the notes. What's missing is someone to help decide which bits actually matter, and then act on them.
That's what The Visibility Bootcamp™ is for, and The Visibility Accelerator™ if you'd rather have me alongside you one-on-one. The Accelerator is by application, with a maximum of five clients at a time.
Meet the guest
Adelaine Ng
Adelaine is a podcaster, interviewer and direct response copywriter, and the host of Upon Arrival | Events & Incentives, where she later had me as a guest.
Connect with Adelaine on Facebook and Instagram, or hear me on her podcast.
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