Let's Get Visible® Podcast · Season 2, Episode 16

Own Your Mark with Mark Schiralli

Structure, accountability and knowing which parts of your business to hand over.

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Welcome to Episode 16 in Season 2

Listen to the episode

In this episode I'm joined by Mark Schiralli, a business growth mentor and the founder of Own Your Mark. He's on a mission to help business owners get their ideas off the ground, put the fundamentals in place and keep building towards their goals, whatever they may be.

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Show notes

Mark is a Chartered Accountant with a background in marketing and sales, having worked across a range of industries in Sydney, London and New York. He loves working with business owners who have skin in the game, helping them achieve what matters to them, whether that's more time with family, financial independence or simply sharing their work with the world.

Episode highlights

An allergy to numbersThe importance of outsourcingCashflow is the lifebloodBe proud of your offerShowing kindnessUnderstanding your customer

"If you know that you're going to struggle in that area, you need to actually put a structure in place."

Mark Schiralli

In Mark's words

Structure beats talent

"I think some people deal well with discipline and accountability and some people don't. When I talk through with people about where their strengths and weaknesses are, we go through all the different aspects of running a business.

Some people are good with finance, some people are good with social media, and some aren't good at those things. Some people are good at accountability. So we talk about those things, and essentially, if you know that you're going to struggle in an area, you need to actually put a structure in place.

That's the same with every part of your business. If there's something you're naturally talented at and will naturally perform well at, you can get away with flying on that talent."

Accountability to yourself

"You need to establish your own disciplines and structures, and put your own key performance indicators in place. You need to have that accountability to yourself to ask: am I meeting my KPIs, or am I not?"

When marketing is the part you'd rather hand over

Mark's advice is to put a structure around the parts of your business you're not built for. For a lot of established business owners, that's visibility: the SEO, the AI search, the content. They know it matters, and they'd rather someone else steered it.

That's the work I do through my SEO services and The Visibility Accelerator™, which is by application with a maximum of five clients at a time.

Meet the guest

Mark Schiralli

Mark is a Chartered Accountant and business growth mentor, and the founder of Own Your Mark. He helps business owners put the fundamentals in place, from cashflow to accountability, so their businesses can grow.

Connect with Mark on LinkedIn, Instagram and Facebook.

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