The Power Of Podcasting As A Business Visibility Tool

From the episode

Why podcasting works so well for visibility

According to a study by Edison Research, 80% of podcast listeners listen to all or most of each episode. That's a significant amount of engagement compared with other forms of media. Podcasts also let you have longer conversations with your audience, giving more in-depth information and storytelling, which keeps listeners coming back for more.

The organic reach of podcast platforms

One of the most compelling reasons to start a podcast is its potential organic reach. The big distribution platforms like Spotify and Apple Podcasts have built-in amplification tools that help your content get discovered by new listeners. These platforms recommend content based on listening habits, which means your podcast could be suggested to someone who didn't even know they were looking for you.

The SEO benefits of having a show

Many of you will be familiar with the idea that Google's algorithms are constantly evolving to favour unique, valuable content over generic, keyword-stuffed articles. This is where podcasting truly shines.

Unlike the oversaturated market of how-to blogs, podcasts offer fresh, engaging content that captures the attention of both your audience and search engines. When you create a podcast, you're generating a wealth of unique content that can be indexed by Google, especially when you publish your episodes with show notes on your own website, as I do on the Let's Get Visible® Podcast page.