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The Key to Scaling & Success with Alex Serrano

Let’s Get Visible Podcast | S3, Episode 7

Welcome to Episode 7 in Season 3

In this episode, I’m joined by Alex Serrano.

Alex is a vibrant 28 year old entrepreneur whose journey from corporate life to entrepreneurship is nothing short of inspiring. Just two years ago, Alexandra made the bold decision to leave her job and dive into the unknown waters of entrepreneurship.

Show Notes

With no clear path ahead, her relentless spirit led her to not only one but two businesses in the very same year: a cutting-edge digital marketing firm and the revival of her family’s cherished retreat centre. Despite the challenges and steep learning curves, Alexandra’s journey has been filled with invaluable lessons and immense growth. 

Our Small Business chat includes some of the following highlights:

9

Pursuing entrepreneurship

9

Learning from failures

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Growth opportunities

9

Effective social platforms

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Scaling & growing

9

Customer experiences

“I was at my job, you know, just, I guess the normal day -to -day work. I never considered myself, like I always would tell myself like, I don’t have this employee chip. I, you know, I am a leader, but I’m, I’m, I’m still an employee. And so regardless of it, before I started these two businesses full time, I started many businesses before, which I’m not going to say were a failure, but there were a lot of lessons learned that have led me now to where we are today. But I started an Amazon FBA business, I bought a hot dog cart at with my mom and we would go there after work and we would sell quick food at a university in Florida. I did crypto. I did like day trading. I was, you know, kind of like all over the place trying to figure out where, what, you know, what was it? What is it? Because I’ve always been pulled to something more if that makes sense, but never actually quite knowing what it is.

It just came one day where I was in, I just felt like a hamster wheel staying in the same circle. And they had actually just promoted me in my job, everybody was ecstatic with me, you my boss, when I, when I gave them the news, which was like two months in advance, she was like crying. And I’m like, obviously it’s a lot of emotion, but I still knew this is something that I’m doing for, for me.

Long story short, I knew something inside me was saying it was time. And to be completely honest and not that I advise anybody to do this, this is just my story. I had no plan. I had no idea what the heck I was doing. And I just said, you know what? I am not renewing my contract in my apartment. I am not staying here. I am just going to be an entrepreneur. And I quit my job, and I moved to Puerto Rico, and there I was. And you know, it was a lot of figuring out stuff. And that’s what these past two years have been. It’s been a lot of bruises and a lot of, at the same time, little diamonds and treasures that we’ve also found.”

Learn more about Alex at https://www.luxulexaconsulting.com/

 

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