When launching this podcast channel last year, I knew it would be something that helped with my visibility.
However, as with all things marketing, you really need to understand the mechanics of how it works – and you need to enjoy doing it too!
Just like video marketing, there’s nowhere to hide when you’re podcasting. If you can’t bring across your personality or be engaging then it may not be the best use of your time and budget. The topics and information you share should excite your audience and leave them wanting more.
If you want to know how to get more organic traffic with podcasting, there are some of the considerations you need to keep in mind when selecting it as one of your marketing and communications channels.
Some key points I talk about in this episode include:
Sharing Your Podcast
Having A Successful Podcast
Launching a podcast is just one of many SEO strategies you can utilise to increase the online visibility of your business and brand.
But most of all it’s lots of fun! Don’t let podcast rank be the only reason for doing it. If you want to give your podcast audience a great user experience, share your insights and have real conversations. It doesn’t need to be 100% perfect or ‘instagram ready.’