Let's Get Visible® Podcast · Season 2, Episode 5
How To Get More Organic Traffic With Podcasting
What it takes for a podcast to lift your visibility, and why you have to enjoy it.
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Welcome to Episode 5 in Season 2
Listen to the episode
When I launched this podcast, I knew it would help with my visibility. But as with everything in marketing, you need to understand the mechanics of how it works, and you need to enjoy doing it too.
Show notes
If you're considering a podcast as one of your marketing channels, there are a few things to think through first. In this solo episode I break down the key points, and the impact each one has on your organic visibility.
In this episode
"Just like video marketing, there's nowhere to hide when you're podcasting."
Dorz Brown
From the episode
Is a podcast right for your business?
Just like video marketing, there's nowhere to hide when you're podcasting. If you can't bring your personality across, or you find it hard to be engaging, it may not be the best use of your time and budget. The topics you choose should excite your audience and leave them wanting more.
Don't do it for the rankings alone
A podcast is one of many ways to increase the visibility of your business and brand, and it can bring in organic traffic when you publish each episode on your website with proper show notes. But don't let rankings be the only reason you do it.
Give your listeners a great experience: share your insights and have real conversations. It doesn't need to be 100% perfect or "Instagram ready". Most of all, it should be fun.
I revisited this topic more recently in The Power Of Podcasting As A Business Visibility Tool.
Podcasts, as a guest or a host
For many established business owners, the faster route to visibility is being a guest on other people's shows before launching their own. Choosing where to show up, and making sure people can find you afterwards, is part of the work I do one-on-one.
That's The Visibility Accelerator™, which is by application with a maximum of five clients at a time.
Your host
Thinking about using podcasts for your visibility?
I'm Doreen (Dorz) Brown, SEO and visibility consultant and founder of Let's Get Visible®. Whether you're launching a show or getting booked on other people's, let's talk about where it fits in your visibility.
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