Let's Get Visible® Podcast · Season 2, Episode 6

Finding Business Purpose Through Social Media with Savvy Sally

From financial planner to social media business owner, and what makes a post worth sharing.

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Welcome to Episode 6 in Season 2

Listen to the episode

In this episode I'm joined by Sally of Savvy Sally, whose business journey has been far from a straight line. She studied law and sociology at university, then fell into financial planning, which meant another eight years of study while working full time. After 15 years in that career, having two babies meant she needed a new direction.

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Show notes

In 2016 Sally co-founded an online business called South Coast Kids, where she realised how much she loved social media and marketing, and that it was what she should have been doing all along.

A business award, 13,000 followers and 18 months later, she followed that passion and started Savvy Sally, a social media and digital marketing business.

Episode highlights

Taking a leap of faithTruly doing what you loveWhat to postGrowing a business and brandBuilding relationshipsBeing generous in business

"The biggest thing that underpins every post I do is that you want people to share it."

Savvy Sally

In Sally's words

What makes a post worth sharing

"The biggest thing that underpins every post I do is that you want people to share it, especially on Facebook. Every now and then, step back and do something more general, because you've got new followers and not everybody knows the ins and outs of what you're doing and what you're about.

I've found that the more general posts, about who you are as a business, what you do and what you love doing, are more shareable than something really specific, because new people will be interested in them."

Add value people want to pass on

"Especially on Facebook, organic reach is so low, so add value through tips your followers are interested in. They'll think, I've got friends who'd be interested in what she just said, and share it. Then you're getting shares and comments, and that's what the algorithm loves."

Social reach fades. Search compounds.

Sally's right that organic reach on social is low, and every post has a short life. Search works differently: a page that ranks keeps bringing people in for months and years after you publish it.

If you'd like your visibility to build rather than reset every week, that's what my SEO services are for.