Let's Get Visible® Podcast · Season 1, Episode 11
Are You The Owner Of A Pretty Potato?
Why a beautiful new website isn't the same as one that gets found, and how to launch or relaunch without losing ground.
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Welcome to Episode 11
Listen to the episode
Today I'm talking about websites: the place people should be able to find you once you've pressed that exciting "launch" button. But have you ended up with a pretty potato instead of a website that actually works for you? Building and launching a website isn't the end of your online journey.
Show notes
In this solo episode I talk through the two scenarios every business needs to plan for: launching a brand-new website with no online footprint yet, and relaunching an existing site that's due for a refresh.
In this episode
"Pretty doesn't pay the bills."
Dorz Brown
From the episode
Two scenarios to plan for
Scenario one: the completely new business
A business that has just launched and doesn't yet have a digital footprint. There's nothing to lose, but everything to build, and the decisions you make at launch shape how easily you'll be found.
Scenario two: the relaunch
A business with a website that's a little out of date, replaced with a new one to keep up with the times. This is where the risk lies. An old, "ugly" website often carries years of search value, and a redesign done without a plan can quietly wipe it out.
The buck stops with you
As a business owner, it's up to you to think about these scenarios. Don't rely on your web developer to raise them, because this may not be their area of expertise.
Planning a new website or a redesign?
This is one of the most common points where established businesses lose visibility they've spent years building. Planning the move properly, before launch, is part of the SEO work I do.
If you're about to launch or redesign, my SEO services can help you do it without losing ground.
Your host
Launching or relaunching your website?
I'm Doreen (Dorz) Brown, SEO and visibility consultant and founder of Let's Get Visible®. If you're launching something new or going through a redesign, let's talk about doing it the right way and protecting the visibility you've already built.
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