Search engine optimisation (SEO) is a crucial aspect of every website design strategy.
It determines whether your website ranks high enough on search engine result pages (SERP) when potential customers search for relevant keywords.
As a business owner, you might make common SEO mistakes that could cost your website traffic and visibility. In this blog post, we will discuss the top five SEO errors to avoid on your website.
SEO Mistakes To Avoid
1. Keyword stuffing
Using keywords is a vital aspect of SEO, as it helps search engines understand what your website is about. However, using too many keywords on a webpage can harm your ranking instead of boosting it.
“Keyword stuffing” is the practice of stuffing as many keywords as possible, unnaturally, into a webpage’s content in an attempt to manipulate search engine rankings and is not recommended for your Sydney SEO strategy. Instead of improving your ranking, it could lead to penalties and hurt your site’s reputation.
2. Not Mobile-Optimising Your Website
In today’s mobile-first world, your website must be mobile-friendly. Search engines like Google rank websites based on how responsive and mobile-friendly they are.
If your site isn’t optimised for mobile, it will lead to a poor user experience and frustration for users trying to navigate your website. You may also receive penalties from Google for having a non-mobile-friendly site.
3. Ignoring Local SEO
As a local business, you must prioritise local SEO, which is the practice of optimising your website for local search queries. Your business’s online visibility is essential, especially if it depends on a local customer base.
Local SEO strategies incorporate location data and Google Business listings to help rank a business’s website within local search results. Ignoring local SEO can hurt your business and potential customer base by preventing your website from appearing in local searches.
4. Using Duplicate Content
One of the most common mistakes in SEO is using duplicate content. Duplicate content means using the same content on different pages, which can confuse search engines when ranking pages for search queries.
Search engines penalise websites for this practice, making the page less visible and in extreme cases, removing it from search results altogether.
5. Ignoring Meta Descriptions and Title Tags
Meta descriptions and title tags are not only for users but also for search engines. They provide brief descriptions of the page content to search engines, helping them understand how relevant a page is to the search term.
Ignoring meta descriptions and title tags can hurt SEO by making it difficult for search engines to rank web pages.
Every business owner should be mindful of optimising the SEO of their business website to remain relevant and visible in search engine results.
Keep an eye on the aforementioned common SEO mistakes and work on improving your website’s searchability and rankings. If you need some help on crafting a customised Sydney SEO strategy for your business get in touch with Let’s Get Visible today!